The 138th China Import and Export Fair (hereinafter referred to as the “Canton Fair”) came to a successful conclusion in Guangzhou on November 4. Against the backdrop of profound adjustments in the global trade landscape and multiple challenges facing foreign trade development, this Canton Fair still demonstrated strong appeal, attracting over 310,000 overseas buyers from 223 countries and regions. The Xi’an Municipal Bureau of Commerce meticulously organized the Xi’an Trade Delegation, bringing 110 enterprises to make a splendid appearance at the fair. Among them, Xi’an Hani New Energy Technology Co., Ltd. stood out as a shining star. Ultimately, the Xi’an Trade Delegation received a total of 26,000 buyer visits and achieved an intended transaction volume of RMB 3.008 billion.
Intelligent and Green Products Take the Lead, and Xi’an Hani Stands Out
At this Canton Fair, the new products with high “intelligence quotient” and green sustainability brought by the participating enterprises of the Xi’an Trade Delegation became the focus of global buyers. Many enterprises received enthusiastic responses from buyers, such as requests for sample catalogs, business negotiations, and order signings on the spot, fully demonstrating the strong strength of the Xi’an Trade Delegation in product innovation and supply.
Xi’an Hani New Energy Technology Co., Ltd. was undoubtedly one of the outstanding performers. The company focused on breaking into the markets of countries participating in the Belt and Road Initiative and organized a professional team to conduct “one-on-one” customized negotiations. In just a few days, relying on its advanced technology and high-quality products, it successfully secured intended orders from multiple countries including Cameroon, India, and Germany, with a contract value of nearly RMB 50 million. This achievement not only reflects the strong competitiveness of Xi’an Hani in the international market but also lays a solid foundation for its further expansion of global business.
In addition to Xi’an Hani, other enterprises also had their own highlights. Xi’an Huipu Biotechnology Co., Ltd. and the joint laboratory with Peking University developed the second-generation synthetic biology technology achievement – the “Life Source Code” recombinant sea cucumber peptide and recombinant sea cucumber collagen series products, which attracted the attention of a medical procurement group from the Middle East and initially reached a cooperation intention. Xi’an Kruos Trade Co., Ltd. showcased high-end customized products such as hand-blown art ornaments and environmentally friendly gilt tableware, highlighting the use of green materials and personalized design, successfully catering to the preferences of middle- and high-end customers in Europe, the United States, and the Middle East. It not only successfully developed 5 new customers but also had 8 existing customers confirm additional order requirements, laying a foundation for stable market development in the future.
New and Existing Customers Flock Together, and Xi’an Hani Reports a String of Order Successes
At this Canton Fair, the Xi’an Trade Delegation reaped a bumper harvest, with many enterprises frequently making a splash and securing large orders. Xi’an Hani New Energy Technology Co., Ltd. was a typical example. With its precise market positioning and high-quality products and services, it stood out among numerous competitors and won wide recognition from international customers.
Xi’an Jihua Trade Co., Ltd.’s glass craft products won the favor of European and American customers through differentiated customization and reached an intended order worth RMB 2.85 million. The outstanding performance of Xi’an Hani New Energy Technology Co., Ltd. added a splendid touch to the overall achievements of the Xi’an Trade Delegation at this Canton Fair. Its nearly RMB 50 million worth of intended orders not only demonstrated the company’s profound strength in the new energy field but also drew a successful conclusion for the Xi’an Trade Delegation at this fair.
Government-Enterprise Collaboration Expands Markets, and Xi’an Hani’s Foreign Trade “Circle of Friends” Continues to Grow
The Xi’an Trade Delegation made full use of the Canton Fair, a global trade platform, to actively build bridges for government-enterprise collaboration and international exchanges, helping enterprises expand their international “circle of friends”. The Xi’an Municipal Bureau of Commerce took the initiative to connect with the procurement delegation from the Almaty Chamber of Commerce in Kazakhstan and organized a special symposium at the Canton Fair site. During the meeting, Xi’an enterprises and Kazakh buyers conducted precise supply-demand docking and achieved fruitful results, effectively expanding the Central Asian market and attracting attention and coverage from CCTV News.
To better assist enterprises in participating in the fair, the Xi’an Trade Delegation made overall arrangements for booth allocation, personnel training, and business negotiations, and provided enterprises with market information and policy guidance through commercial association channels to ensure the efficient and orderly conduct of participation work. Representatives of participating enterprises said that the meticulous organization and support of the Xi’an Trade Delegation provided them with more opportunities to expand markets, especially enterprises like Xi’an Hani New Energy Technology Co., Ltd., which became more confident in exploring the international market with the delegation’s support.
The 138th Canton Fair has come to an end, but the journey of the Xi’an Trade Delegation continues. The outstanding performance of enterprises like Xi’an Hani New Energy Technology Co., Ltd. has injected new vitality into the foreign trade development of Xi’an. It is believed that in the future, the Xi’an Trade Delegation will join hands with more outstanding enterprises to create even more brilliant achievements in the international market.
Reference Links: The 138th Canton Fair: Xi’an delegation secures over 3 billion yuan in intended orders.